When no one’s on the same page, messaging gets messy.
I help Heads of Marketing align their team around one clear story—so campaigns, messaging and decisions get easier (and you make more $$$).
THE HEAD BEHIND THE LINES.
THE HEAD BEHIND THE LINES.
Hi! I’m Max.
I help Heads of Marketing uncover the story behind their messaging through 1-day brand sprints.
In another life, I spent 8+ years writing copy for brands like AXOR, Trendyol, DEDON, and Philips to express what makes them different.
Somewhere along the way, I noticed something:
External messaging breaks when the internal story is misaligned.
I founded Talkwerks to give Heads of Marketing the tools, space, and language to lead story from the inside—without another rebrand, 50-slide deck, or late-night rewrite.
"Max's tailored copy really reflected our brand, tone of voice and values. His perspective enabled us to improve how we communicate"
"Max's tailored copy really reflected our brand, tone of voice and values. His perspective enabled us to improve how we communicate"
"Max’s natural ability for storytelling means his writing always carries a strong and emotive narrative. Chatting with him about the creative process has been very beneficial and thought-provoking." - Alex Rennie
"Max’s natural ability for storytelling means his writing always carries a strong and emotive narrative. Chatting with him about the creative process has been very beneficial and thought-provoking." - Alex Rennie
Raise your hand if this sounds familiar:
The founder's talking in metaphors no one understands
Sales is promising one thing, marketing is saying another
Product doesn’t sound like brand
You’re stuck translating five versions of the story into one message.
You’ve been holding the story together with duct tape—while everyone else keeps pulling in different directions. That’s exhausting, and the work’s invisible. Plus, it shouldn’t be your job alone.
Unless leadership agrees on the same story, nothing will stick...
… and this affects every area of your company.
$8.9 Trillion
The global cost of disengaged employees due to poor internal communication and misalignment.
68%
Percentage of consumers who have stopped dealing with a company and moved to a competitor due to poor communication.
33%
Proportion of businesses reporting that brand consistency has helped them boost revenue by 20% or more.
The solution ?
A Narrative Sprint
The Talkwerks Narrative Sprint™ draws on the best of the best—battle-tested frameworks used by some of the world’s most effective teams.
One day. One room.
One story your company stands behind.
A Narrative Sprint brings your leadership team into alignment—fast. No more winging it. No more shifting messages. Just one shared narrative that anchors everything from brand to onboarding.
This one-day facilitated workshop that helps your leadership team align around one clear internal story. It gives your team a shared answer to:
What do we do?
Who is it for?
Why does it matter?
How do we talk about it?
Fewer mixed messages means more clarity and better conversations. But that’s not all.
Here’s what you’ll walk away with:
✅ A single, company-wide narrative that aligns brand, product, sales, and leadership
✅ Internal language your team actually uses—because they helped craft it
✅ Faster campaign approvals, clearer briefs, better meetings, fewer rewrites
✅ Messaging that doesn’t keep slipping post-pivot, post-hire, or post-deck
✅ Less internal friction → faster execution → more momentum on what matters